$1 Million ‘Boorito’ Fundraiser Benefiting the Chipotle Cultivate
Foundation Treats Customers in Costume to $2 Burrito
DENVER--(BUSINESS WIRE)--Oct. 4, 2012--
Chipotle Mexican Grill (NYSE: CMG) has announced the return of its
long-standing tradition and popular Halloween fundraiser, Boorito. This
Halloween, Wednesday, October 31, Chipotle will treat customers dressed
in costume to a burrito, bowl, salad, or order of tacos for only $2
between the hours of 4 p.m. and closing. Proceeds from the fundraiser,
up to $1 million, will benefit the Chipotle Cultivate Foundation.
Do good this Halloween at Chipotle Mexican Grill (Photo: Business Wire)
“We have always believed that good food should be affordable and
accessible to everyone, and our annual Boorito fundraiser is a great
opportunity for customers to enjoy a $2 burrito while supporting a great
cause,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “By
using this program as a fund-raiser, we have already raised $2 million
to support farmers and organizations that make sustainable and humanely
raised food possible, and we’ll add to that total this year. It’s a
great way to celebrate Halloween by doing something good.”
To help support its Boorito fund-raising program, Chipotle has released
a short film featuring comedian Rob Riggle, an American actor and
comedian best know for his work as a correspondent on Comedy Central’s The
Daily Show from 2006 to 2008, and his appearances in such films as
The Hangover, 21 Jump Street, The Other Guys, and Dr. Suess’ The Lorax.
In the film, Riggle engages in Halloween hijinks – stealing candy,
TP-ing the neighbors’ houses, and wrecking a police car – before
arriving at Chipotle to redeem himself by purchasing a $2 burrito to
benefit the Cultivate Foundation. The film’s tag reminds customers to do
something good this Halloween.
To participate in the fundraiser, go to any Chipotle restaurant in the
US, UK, and Canada between 4 p.m. and closing on October 31 dressed in
costume and purchase any Chipotle menu item for only $2. Participants in
this year’s fundraiser are invited to also enter the Chipotle Costume
Contest for a chance to win $2,500 and other prizes. For more
information and contest rules, please visit chipotle.com/boorito.
Proceeds from Boorito – up to $1 million – will benefit the Cultivate
Foundation, a non-profit organization committed to creating a more
sustainable and healthful food supply and to raising awareness of food
issues. The foundation supports family farmers and their communities,
educators and programs that teach younger generations about food
matters, along with support for ranchers and farmers who are working to
develop more sustainable practices.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls (a burrito without the tortilla) and salads made from
fresh, high-quality raw ingredients, prepared using classic cooking
methods and served in a distinctive atmosphere. Through our vision of
Food With Integrity, Chipotle is seeking better food from using
ingredients that are not only fresh, but that—where possible—are
sustainably grown and naturally raised with respect for the animals, the
land, and the farmers who produce the food. A similarly focused people
culture, with an emphasis on identifying and empowering top performing
employees, enables us to develop future leaders from within. Chipotle
opened with a single restaurant in 1993 and currently operates more than
1,300 restaurants. For more information, visit Chipotle.com.
About the Chipotle Cultivate Foundation
Chipotle Mexican Grill established the Chipotle Cultivate Foundation in
2011 to extend its commitment to creating a more sustainable future. The
foundation supports organizations and individuals who support family
farms and their communities, educators and programs that teach younger
generations about food matters, and ranchers and farmers who are working
to develop more sustainable practices.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50430438&lang=en
Source: Chipotle Mexican Grill
Chipotle Mexican Grill
Chris Arnold, 303-222-5912