Nationwide Rollout Planned for All Chipotle Restaurants

DENVER--(BUSINESS WIRE)--Jan. 15, 2013-- Chipotle Mexican Grill (NYSE:CMG) will offer customers a new way to enjoy their food with the launch of its catering service, beginning in Colorado on January 21. Chipotle catering allows groups of 20 to 200 to customize their own individual meal the same way they do at Chipotle restaurants. The company will add catering to all of its markets in the coming months.

Chipotle catering provides entertaining options for groups of 20-200. (Photo: Business Wire)

To kickoff catering in Colorado, Chipotle is offering customers who order catering for 20 or more guests on Sunday, Feb. 3, two free entrée items redeemable on a return visit.

“We are changing the way people think about and eat fast food by offering our customers better ingredients from more sustainable sources in a way that is affordable and accessible,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “With catering, we can now better serve our customers by allowing them to bring Chipotle into their homes, offices and schools where they can conveniently and effortlessly share the food that they love with large groups of people.”

Chipotle catering offers a Taco and Burrito Bowl Spread that can be ordered with two or three meats (including Responsibly Raised^® grilled chicken or steak, and shredded barbacoa or carnitas) and comes complete with sides, including cilantro-lime rice, pinto and black beans, fresh salsas, house-made guacamole, cheese, and sour cream. Those looking for a snack or a smaller option can choose Chipotle’s chips and salsa menu with hand-mashed guacamole, fresh tomato salsa, roasted chili-corn salsa, tomatillo-green chili salsa, and tomatillo-red chili salsa. All options are easy to set up and come with everything customers need to serve their guests.

Customers who place an order for Sunday, Feb. 3 can redeem their original receipt for two free food items (burritos, burrito bowls, salads or tacos) at any Chipotle location on a return visit through Thursday, Feb. 28, 2013. Additionally, catering customers who return their serving stands to Chipotle after their event will be given another free entrée card for use on a subsequent visit. To order, customers can call 800-CHIPOTLE. Orders must be placed at least 24 hours ahead of pick-up time.

For smaller catering orders (of six or more), Chipotle offers a “Burritos by the Box” option, which allows customers to mix and match their choice of chicken, steak, carnitas, barbacoa or vegetarian burritos including white or brown cilantro-lime rice, vegetarian black beans, mild fresh tomato salsa and cheese. “Burritos by the Box” orders also include a bag of chips, tomatillo-green chili salsa, guacamole and sour cream for every two burritos ordered.

ABOUT CHIPOTLE

Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that—where possible—are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. A similarly focused people culture, with an emphasis on identifying and empowering top performing employees, enables us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,350 restaurants. For more information, visit Chipotle.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130115006503/en/

Source: Chipotle Mexican Grill

Chipotle Mexican Grill
Chris Arnold, 303-222-5912
carnold@chipotle.com