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|Chipotle Celebrates 20th Anniversary with “Adventurrito” Treasure Hunt|
Burrito chain’s puzzle contest to reward 20 grand prize winners with free burritos for 20 years
Chipotle celebrates 20th anniversary with 'Adventurrito' treasure hunt. (Photo: Business Wire)
Over the course of the first 19 days of the contest, Chipotle will be giving away free burritos for a year (that’s one burrito a week for 52 weeks) to 20 contestants each day. On the last day of the contest, the first 20 players who finish the puzzle first will be awarded the Grand Prize of free burritos for 20 years (that’s one burrito a week for the next 20 years). If you’re counting, that’s 21,788 free burritos in total, enough burritos to feed one person for 419 years.
Beginning on Chipotle’s actual anniversary,
“Twenty years in, we are changing the way people think about and eat
fast food,” said
The first 19 puzzles will vary from quick, easy puzzles to more challenging game play, and will incorporate Chipotle history as well as its commitment to better food from more sustainable sources. Each will be accompanied by a video clue presented by high-profile friends of Chipotle, including celebrities, athletes, political leaders, and farmers who are friends with the company. Puzzle hints in the form of haikus, or “Hai-clues,” will also be available to players who need a little extra help solving the puzzle. Hints can be unlocked by visiting any Chipotle restaurant and texting a unique receipt code (found at the bottom of all Chipotle receipts throughout the duration of the contest) to 30364. From there players will receive a hint code that can be entered at Adventurrito.com to reveal the Hai-clue. Once a puzzle is answered correctly the player will earn a medallion and all 19 medallions must be collected to unlock the final puzzle.
“Our 20th anniversary wouldn’t be possible without the
continuing support of so many loyal customers and fans,” said
The contest is available to anyone, from first-time eaters to die-hard
burrito lovers. In order to participate, players must register at
Adventurrito.com. Players who refer friends to the contest will receive
an additional entry in the next daily puzzle lottery drawing. Players
can also receive an additional entry by registering for the contest
prior to 20:20 MTN time on
Although players need to complete each puzzle within 24 hours of its launch to be eligible for the daily prize, players are able to unlock the 20th puzzle and play for the Grand Prize as long as they have earned the first 19 medallions at any point throughout the contest. Players will be allowed to play each puzzle multiple times for a chance to correctly answer the puzzle and earn a medallion.
Unlike the other puzzles, the Grand Prize puzzle will be a game of
skill, based on players’ speed and accuracy. It will also require a deep
knowledge of Chipotle lore, trivia and history. The first 20 people to
answer the 20th puzzle correctly beginning at 20:20 MTN time
Unlike other similar contests, Chipotle does not require purchase to play. Registered players who answer any of the 19 daily puzzles incorrectly within the first 24 hours will still be eligible for the daily lottery.
For additional details and to register please visit Adventurrito.com.
Chipotle Mexican Grill
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