Chipotle motivates young readers with reading rewards, incentivizing
book smarts with delicious food
DENVER--(BUSINESS WIRE)--Feb. 8, 2017--
Chipotle Mexican Grill (NYSE: CMG) announced today the expansion of the
Chipotle Reading Rewards program, which rewards young readers with free
Chipotle kid’s meals for reaching their reading goals.
“We understand the importance of early literacy, and want to encourage
kids of all ages to read,” said Mark Crumpacker, chief marketing and
development officer at Chipotle. “Giving back is always a priority for
us, and we are pleased to supply teachers and librarians with the
motivational resources they need for successful reading programs.”
Chipotle has provided reading rewards for libraries across the country
for summer reading programs for close to a decade. As part of the
expanded program, Chipotle is making rewards available for application
on its website and also opening up this resource to schools. While most
schools and libraries have their own reading programs, Chipotle can
provide a reading log for approved applicants who do not have an
existing program in place.
Participants who reach their reading goals will be rewarded with a free
kid’s meal card. The Chipotle kid’s
meal consists of the “build your own” option or a cheese quesadilla,
both of which are served with a drink and kid’s chips or fruit. Teen
reading programs can also be supported if educators specify an older
audience in their application. If approved, buy-one-get-one (BOGO)
vouchers will be provided for teen readers.
To apply for the Chipotle Reading Rewards program, teachers and
librarians can visit chipotle.com/reading. Each school or library may
only apply for Chipotle reading rewards once per year. Applicants should
be prepared to use a valid school or library email address and request
the cards to ship directly to the school or library district.
Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls, and salads made from fresh, high-quality raw ingredients,
prepared using classic cooking methods and served in an interactive
style allowing people to get exactly what they want. Chipotle seeks out
extraordinary ingredients that are not only fresh, but that are raised
responsibly, with respect for the animals, land, and people who produce
them. Chipotle prepares its food using whole, unprocessed ingredients
and without the use of added colors, flavors or other additives
typically found in fast food. Chipotle opened with a single restaurant
in Denver in 1993 and now operates more than 2,200 restaurants. For more
information, visit Chipotle.com.
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Chris Arnold, 303-222-5912