Digital experience showcases ingredients while challenging players for a
chance to win free chips and guac
DENVER--(BUSINESS WIRE)--Jan. 24, 2017--
Chipotle Mexican Grill (NYSE: CMG) in partnership with Avocados From
Mexico announced today a new online game called ‘Cado Crusher, where
users have three rounds to smash and combine ingredients to make their
own version of Chipotle’s delicious guacamole.
Players are rewarded with a mobile offer good for a free order of chips
and guacamole, with purchase of an entrée, at any Chipotle in the US.
Users may play ‘Cado Crusher anytime January 24 through February 7,
while supplies last, with all offers expiring February 28, 2017. There
is a limit of one offer per person, per mobile number.
“This game provides a fun way for our customers to see the short list of
quality ingredients that go into each and every batch of our
scratch-made guacamole, while also giving them a chance to enjoy some
chips and guac on us to complement their meal,” said Mark Crumpacker,
chief marketing and development officer at Chipotle.
Chipotle’s guacamole is made from scratch throughout the day. Each batch
of ripe avocados is hand-mashed and seasoned with freshly diced red
onions, jalapeno peppers, cilantro, citrus juice and salt. Each of
Chipotle’s 2,200-plus restaurants goes through approximately five cases
of avocados a day, amounting to about 45,000 pounds of avocados in each
restaurant annually. The company sources avocados exclusively from
Mexico in certain months to ensure the taste and quality of its
guacamole is the absolute best. Chipotle also buys avocados from
California, Chile and Peru based on peak growing seasons.
“Avocados From Mexico is excited to partner with Chipotle this month to
celebrate the star ingredient in their popular guacamole -- fresh,
great-tasting avocados,” said Alvaro Luque, president of Avocados From
Mexico. “Guacamole super fans, and those new to Chipotle, will enjoy the
‘Cado Crusher game as part of our promotion around the Big Game, and we
are thrilled to team up with Chipotle to provide free guacamole to their
customers across the country.”
To learn more and play ‘Cado Crusher, please visit cadocrusher.com. To
access Chipotle’s signature guacamole recipe, visit
Steve Ells, Founder, Chairman and CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls, and salads made from fresh, high-quality raw ingredients,
prepared using classic cooking methods and served in an interactive
style allowing people to get exactly what they want. Chipotle seeks out
extraordinary ingredients that are not only fresh, but that are raised
responsibly, with respect for the animals, land, and people who produce
them. Chipotle prepares its food using whole, unprocessed ingredients
and without the use of added colors, flavors or other additives
typically found in fast food. Chipotle opened with a single restaurant
in Denver in 1993 and now operates more than 2,200 restaurants. For more
information, visit Chipotle.com.
ABOUT AVOCADOS FROM MEXICO
Avocados from Mexico (AFM) is a wholly-owned subsidiary of the Mexican
Hass Avocado Importers Association (MHAIA), formed for the purpose of
advertising, promotion, public relations and research for all
stakeholders of Avocados From Mexico. Under agreements, MHAIA and the
Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources
to fund and manage AFM, with the intent to provide a focused, highly
effective and efficient marketing program in the United States. AFM is
headquartered in Irving, Texas.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170124005572/en/
Source: Chipotle Mexican Grill
Chipotle Mexican Grill
Chris Arnold, 303-222-5912